Get your brand into Costco, Sam’s Club and BJ’s.
The Item Group offers the best Costco broker you can hire, the deepest sales data you can receive, and the fairest contract terms you can find.
- Ship to
- Costco, Sam's Club, BJ's
- Pack
- Club-sized, priced to win
- Status
- Buyer-ready
- Velocity
- Meets thresholds
We've managed Club brokers. We've worked for Club brokers. We know what works and what sucks.
Founded by entrepreneurs at heart, industry stalwarts and data lovers, The Item Group wants to work with the best established and emerging CPG brands.
In return, we give you our best work and, ultimately, profitable success at Costco, across grocery, snacks, refrigerated, frozen, deli, sundries and OTC.
What we handle
In the club channel, you aren't managing wide sales pipelines; you are managing high-stakes, multi-million-dollar regional and national programs. Your broker needs to handle complex packaging specifications, high-volume pallet logistics, localized “treasure hunt” rotations and rigorous regional compliance.
Item research
We'll fully vet your item through research, competitive analysis and consumer trends.
Sales strategy
We craft sales strategies that match what you have to offer Club with what Club wants from you, down to pack size and price point.
Direct selling
Our inside knowledge and our ability to navigate Costco are what make us successful. We sell so we all win.
Buyer presentations
We build the item story buyers ask for: pack, price per unit, margin, and why members will pick it up.
Item setup
Vendor paperwork, item submissions, and compliance details handled before they turn into delays.
Roadshows and demos
Planning and staffing for in-club events that turn a test into a repeat order.
Promotions
Instant savings and promo calendars timed to your production, so a big event doesn't leave you short.
Sales data
The deepest sales data you can get: weekly velocity by region against category benchmarks, with a clear read on what to do next.
From pitch to pallet
Most club items start as a regional test. Here's how we get you there and what happens after.
Fit check
We look at your item, pack and costs and tell you honestly whether club is the right move now.
Build the case
Pricing, pack-out, samples and a one-page story the buyer can take into their own meetings.
Buyer meeting
We bring you to the buyers who own your category, and we're in the room with you.
Regional test
Launch, roadshows and weekly tracking so the test reads clearly, good or bad.
Scale
More regions, more clubs, and the promo plan that keeps velocity where buyers want it.
Where we sell
Three warehouse clubs, three different ways of buying. We know the buyers, the calendars and what a healthy item looks like in each.
Costco
Regional and national programs, roadshows, and the member value Costco buyers screen every item for.
Sam's Club
Item tests, in-club demos, and promotions coordinated across a large national footprint.
BJ's
A strong East Coast base with its own assortment, pricing and promotional rhythm.
Built by a club channel sales leader
The Item Group was founded by Dean Wright, a sales director with 30 years in CPG, selling into Costco, Sam's Club, BJ's and Walmart.
He has sat across the table from club buyers, launched items, and grown velocity after launch. The Item Group gives growing brands that same experience without the cost of building a club team in-house.
Placements secured in
- Grocery
- Snacks
- Refrigerated
- Frozen
- Deli
- Sundries
- OTC
- Costco
- BJ's
- Sam's
- International
Our Rate Structure
Fair terms start with paying for what you actually need. Your rate depends on two things: your current Club distribution and how many categories you sell in.
Select a tile that best describes where your current Club distribution and category breadth are today.
| Club distribution | One category | Two to three | Four or more |
|---|---|---|---|
| NoneNot yet sold in Club | Retainer | Retainer | Retainer |
| RoadshowsSelling through in-club roadshows | Retainer | Retainer | Retainer |
| Periodic rotationsRotating in and out of clubs | Standard Commission % | Standard Commission % | Standard Commission % |
| EverydayEveryday placement in clubs | Low Commission % | Lower Commission % | Lowest Commission % |
Every brand is different. Tell us about yours and we'll confirm your rate before you sign anything.
Are you ready for Club?
Seven questions, about two minutes. Answer honestly and you'll see where you stand and what to work on before you pitch.
Is your brand ready for club?
Tell us a little about your item. We'll reply within two business days with an honest take on fit and next steps.
Prefer email? hello@theitemgroup.com